Review: Godiva Biscuits

Godiva's 36 piece Biscuit Gift Box

Cost: $25

Overall rating out of 5:



As I've mentioned before, I no longer buy anything from Godiva because of the steady decline in the quality of their products. But I received their assortment of biscuits as a gift, and it didn't offer any surprises.

The selection: Godiva Signature (biscuit & milk chocolate), Hazelnut Praline (chocolate hazelnut cream between two biscuits, bottomed & edged with milk chocolate), Petite Mousse (biscuit filled with chocolate mousse, bottom dipped in dark chocolate), Dark Truffle Heart (biscuit topped with dark chocolate filled with chocolate truffle cream), Raspberry Premiere (biscuit with raspberry cream covered in dark chocolate), Chocolate Lune (2 hazelnut wafers filled with chocolate cream, half dipped in dark chocolate), and Hazelnut Belgique (meringue biscuit topped with hazelnut pieces covered in dark chocolate & drizzled with milk chocolate).
















Nothing good comes out of this box, which is a shame because as usual the presentation is lovely. The biscuits are not buttery, like the chocolate their tasteless. I literally can't give them away, people don't want to eat them. The ones I disliked the least were the plain Godiva Signature (the corner pieces) and the Hazelnut Praline (the pieces with the white G). I can say without any exaggeration that your better off buying Le Petit Ecolier.

Godiva's New Ad Campaign

Via The New York Times.

Godiva wants YOU to experience joy in these trying times. That's why its hired a new ad agency to design a new campaign with beautiful people enjoying pieces of their chocolates in what they like to call "the golden moment". Some quotes from the article:

“Godiva is consumed around moments of elation, seduction, love,” he adds. “All moments should be golden.”

“And for $5 or $25 to $30, you could have that moment, that incredibly emotional moment with family, with friends,” he adds. “You’re not talking about crazy money; you’re talking about true joy.”

The ads will be seen along the streets of Manhattan, JFK, and LA. Print ads will be running in magazines like Glamour, Elle, Vanity Fair, Vogue and others.

I grew up in a home where Godiva was given for every major holiday- it was serious chocolate. Each piece was an experience. Then...the $25 box got less and less worth the money. The quality of the chocolate went down so noticeably. It took me a couple of years, but finally I told everyone not to bother spending their money- I was finished with Godiva. Not to mention they got rid of my favorite piece, that ivory shell occupying the center of the back row in the picture.

But every now and then I am still tempted. Someone once suggested I try buying individual peices from the stores themselves, but with so much less demanding goodness out there I never seem to get around to it.

And then of course, there is this:




Has your experience with Godiva been noticeably different over the years?

First original photo can be found here.
Second original photo can be found here.

Godiva has Cupcakes!

At The International Chocolate Show last weekend, Godiva unveiled their new cupcakes. I'm not sure if they are available in Godiva stores, at the moment it seems the only way to get them is to order them online.

$28 gets you six cupcakes (that's about $4.66 a cupcake), three with chocolate buttercream icing and three with vanilla.

I grew up eating Godiva and absolutely loved them for most of my life. Then I felt that the quality of their chocolates started to decline severely (around the time their chocolate bars started to appear in Barnes and Noble), and I haven't bothered to spend any money on them for about 2 years now. So if anyone has any feedback on these cupcakes please share it with me! I have a feeling I'm not going to be shelling out the cash for this product.