Thursday, May 27, 2010

Mr. Softee Sues Rival Vendors

Original photo can be found here.

Via The New York Post.

From the article:
A Brooklyn-based franchise of the ice-cream vendor...complained that three rivals are ripping off Mr. Softee's trademark products, according to a lawsuit filed in Brooklyn federal court.

The company griped that everything from the sugary "Coneheads" to the "Watch For Our Children SLOW!" caution signs on the back of all its trucks are being aped by the rival vendors.

The rogue ice-cream pushers are even shilling their counterfeit cones in trucks emblazoned with Mr. Softee's signature blue and white colors, according to the suit.
The company wants the offending vendors -- Boula Vending, Stravos Sergiadis and Mehmet and Sinan Sumbultepe -- to stop using its trademarks and to pay unspecified damages for infringing on its copyright, the suit says.

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