Friday, November 27, 2009

The New York Times talks Cupcakes

In their article, The Latest Entrepreneurial Fantasy Is Selling Cupcakes, the New York Times looks at the explosion of specialty cupcake bakeries, and whether or not these new businesses will survive the boom.

They ask readers what they think in Are Cupcakes a Viable Business?

Some comments that stuck out to me:

Two words:
Krispy Kreme.
Get it?
— William Brody

I’m not paying $3.00 for a cupcake……….obviously only for those of which “money is no object”. How selfish.
— Julie Gallo

I find it bizarre in a health-crazed environment that we all live in, how cupcakes became all the rage. Its a fad and like the pet rock, velcro shoes and mad cow disease before it, the cupcake craze too shall see its demise.
-Don't Get It

Cupcakes are a gimmicky, over-priced comfection, appealing to those sugar addicts who think that they can cheat the fat and calories by a portion-controlled item.

Aren’t we done talking about cupcakes yet? This article might have been relevant about 3 or 4 years ago, but the NYT loves to takes topics that have been beaten to death and make them seems new and hip.
- Ashley

Oh Ashley, I think I love you.

Original photo can be found here.

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